Why the eye area needs its own product
The skin around the eyes is much thinner than the rest of the face and moves thousands of times a day with every blink and expression. That is why it is often the first to show dryness, fine lines or a tired look.
An eye contour is formulated with light textures and actives designed for that area: hydrating, de-puffing and smoothing, without weighing down or irritating.
When to start?
There is no exact age. Many people start between 25 and 30, when the area feels drier or the first lines appear. Starting early helps build the habit.
How to apply it
- Take a rice-grain amount for each eye.
- Pat it on with your ring finger, which applies the least pressure.
- Work from the inner corner towards the temple, along the orbital bone, without getting close to the lash line.
- Let it absorb before make-up.
Morning and night
In the morning, a light eye contour with UV filters, like ARUMA Eyes, provides hydration and a good base for make-up. At night, repeat the gesture on clean skin.
Frequently asked questions
Can I use my face cream around the eyes?
Some creams are too rich or contain actives that may irritate this area. A product formulated for the eye contour is preferable.
Does it get rid of dark circles?
An eye contour can help improve their look, especially when caused by fluid retention or tiredness. Pigment-related or structural dark circles respond less to skincare.
Before or after serum?
After serum and before cream and sunscreen.
For general information only. It does not replace advice from a healthcare professional.
